An operational review shows what is driving the performance of a trading hotel and where change is needed. We shape the scope around the owner question; it can include conversations with key people, observing the operation, a mystery-guest visit, and analysis of processes, the USALI profit and loss account, the budget and the sales and marketing plans.
We finish with recommendations ordered by impact, urgency and ownership. We run a similar review before opening, to test the readiness of the team, the procedures and the operating plan.