We help owners and investors choose the brand, the operator and the operating model for a new or existing hotel. We run the process from defining the project objectives and shortlisting the brands best suited to the location, through approaching selected partners and managing the proposal process, to comparing offers and negotiating.
Depending on the project we look at franchise, hotel management agreements (HMA) or a long lease. We compare base and incentive fees, guarantees, performance tests, key money, brand system contributions, the owner scope of control and exit terms. We negotiate the commercial terms of the franchise and operator agreements, then support the legal negotiation that follows. The recommendation reflects the hotel economics, its positioning and expected performance.