A feasibility study tests whether a hotel project stands up commercially and financially. We examine the location, the competitive set, demand sources and segmentation, seasonality, rate positioning and the functional programme — then test the penetration and fair share the property can realistically expect.
We bring that evidence together with the concept, brand and operating model, and with a ten-year projection: the ADR and occupancy ramp, departmental costs, GOP margin, the stabilised year, IRR and payback. The result shows whether to proceed, which assumptions need to change and which risks deserve attention. Our studies have supported financing applications at Polish and international banks.